The Amtower Report

(The Amtower Report is an e-journal on the Business-to-Government market featuring the opinions of Mark Amtower, and occasionally reader comments. This newsletter is only sent to those who request it. Sign up for your free subscription at http://www.FederalDirect.net and if you like this newsletter, please pass it along to your colleagues. To unsubscribe, see directions below. The newsletter is posted each Monday at www.FederalDirect.net, and the latest “Off-Center Observations” is on the home page. All back issues available at http://www.federaldirect.net/newsletterarchives.html)

In this issue:
1) Amtower Off-Center Observations
2) The Good, The Bad, and The Ugly
3) Events Worth Attending
4) Amtower on the Radio

AMTOWER OFF-CENTER OBSERVATIONS

Item: I am back after a month of no newsletters and many reminders from you that I was not writing. I am getting closer to a starting blog at www.Federaldirect.com which will partly take the place of the weekly newsletter. This will allow direct feedback from readers. The blog will not totally replace The Amtower Report, which will come out the first and last week of each month. .And speaking of The Amtower Report, this is the 183^rd Report and the first issue of our fifth year of publishing.

Item: Government Marketing Best Practices (the seminar) is back on September 22 at the Tower Club in Vienna, Virginia. Our guest speakers include marketing veteran Fred Diamond (Diamond Marketing, www.FredDiamond.com ), Federal sales expert Max Peterson, MDF Maestro Bob Gosselin, and Michelle Barnum of Altiris discussing the Altiris web site makeover ( www.altiris.com ). Seating is limited to 60 and we anticipate a sell-out, so reserve your seats now. See Events below.

Item: The fifth Amtower B2G Catalog Summit on Selling Products to Government returns to Chicago on October 25. See Events below.

Item: Best Buy Government radio spots are back, touting a wide variety of products for the end of Federal FY. I will assume the products are being offered on the open market, as there is no listing yet for the GSA Schedule that BB announced (16 months ago) it was seeking. One of the delivery options is the convenience of picking up the order at a store. All the convenience of open market and pickup – what a concept!

Take a few minutes today to pray for those lost on September 11, 2001. May God bless the innocent lost.

7:58 AM: United Air flight 175 leaves Boston for Los Angeles with 56 passengers, 2 pilots, and 7 attendants.

7:59 AM: American Air flight 11 leaves Boston for Los Angeles with 81 passengers, 2 pilots and 9 attendants.

8:01 AM: United Air flight 93 leaves Newark for San Francisco, with 38 passengers, 2 pilots and 5 attendants.

8:10 AM: American Air flight 77 leaves Washington Dulles for Los Angeles, with 58 passengers, 2 pilots and 4 attendants.

8:46 AM: American flight 11 crashes into the North Tower of the World Trade Center.

9:03 AM: United flight 175 crashes into the South Tower of the World Trade Center. FAA shuts down all airports in New York area.

9:21 AM: Bridges and tunnels into NYC are closed.

9:25 AM: All domestic flights are grounded by FAA.

9:45 AM: American flight 77 crashes into the Pentagon.

10:05 AM: The South Tower of the World Trade Center Collapses. The White House is evacuated.

10:10 AM: United flight 93 crashes in Pennsylvania after passengers attempt to retake plane. Part of the Pentagon collapses.

10:28 AM: North Tower of the World Trade Center collapses.

Details: http://www.september11news.com/

EVENTS WORTH ATTENDING

Beware of the schlock vendors, producing minimal value events, events that eat your money with no significant return! The events listed below are among those I think are worth your time, money and effort. Just because an event is not listed below does not imply it is not worth attending. If you want my opinion on a specific event or producer, call me. This topic is addressed more thoroughly in the members section at www.GovernmentMarketingBestPractices.com.

September 22, Vienna, Virginia, Government Marketing Best Practices, 10:30 AM- 3:00 PM, The Tower Club, Vienna, VA.  Lunch included.
http://governmentmarketingbestpractices.com/gmbp-registration.html

October 25, Chicago (O’Hare area), The Amtower B2G Catalog Summit on Selling Products to Government, 8:00 AM-4:30 PM, Northbrook Hilton.
http://governmentmarketingbestpractices.com/summit-registration.html

AMTOWER ON THE RADIO

The Amtower Marketing Report Monday 5-6 PM on WBIS 1190 AM (Annapolis Md, simulcast on www.WBIS1190.com ). Amtower on Success airs Wednesdays from 9-10 AM and will be archived at www.FederalDirect.com

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As always, your comments, questions and suggestions are welcome.

Thanks
Mark Amtower

The Amtower Report is published by Amtower & Company, and is written for companies targeting the government marketplace. The opinions expressed are those of Mark Amtower unless otherwise noted. Contact us at Amtower & Company, PO Box 314, Highland, MD 20777-0314 (301-924-0058). This material is copyrighted and may not be duplicated, reprinted or otherwise replicated without written permission of the publisher. Email subscriptions are free by request: sign up at www.FederalDirect.net