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The Amtower Report

The Amtower Report

Volume 7, #7, September 3, 2008

(The Amtower Report is an e-journal on the Business-to-Government market featuring the opinions of Mark Amtower, and occasionally reader comments. This newsletter is only sent to those who request it. Sign up for your free subscription at and if you like this newsletter, please pass it along to your colleagues. To unsubscribe, see directions below. The newsletter is posted each Monday at, and the latest “Off-Center Observations” is on the home page. All back issues are available at

In this issue:
Amtower Off-Center Observations
The Good, The Bad and the Ugly: Some Thoughts on Social Networks, Part 1
Events Worth Attending
Amtower on the Radio- WFED


Item: Thought for the day: I love the man that can smile in trouble, who can gather strength from distress, and grow brave by reflection. It is the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death. Thomas Paine.

Item: BtoB magazine is hosting its first NetMarketing breakfast in the DC area at the Tysons Ritz September 10 – see Events below.

Item: is hosting an event with author Bob Burg (The Go-Giver) on September 17 – see Events below.

Item: My next coaching program for getting PR will be starting in a week. If you are interested, email me for details at .

Item: At Government Marketing Best Practices (seminar version) on Aug 12 I suggested that in order for publications (and associations) to survive and thrive they needed to either partner with a social network or to deploy their own. When I returned to my office that day, I had an invitation to join the Fast Company magazine social network.

Item: My radio show will be moving from Friday at 2 PM to Monday at noon sometime in September. WFED is moving from 1050 AM to 1500 AM, a much stronger signal with lots of new programming and many new online features. The station is gaining bandwidth in several ways, so stay tuned if you already listen and tune in if you do not.

Item:  I will be starting a series of free teleseminars on how to use social networks to expand your professional network, gain visibility in the community at large, stay in touch with more people, and make your professional bio a matter of public record. Go to  for date and time.

Item: My prediction in FCW on SES migration generated lots of email (from home email accounts) from Feds who generally agree with my assessment. See and let me know what you think.

Not that I have an opinion.


Is there a value to social networks for those of us in the government market? The answer is a loud Yes.

As anyone can see simply by opening your email, there are a plethora of social networks out there and we are all receiving invitations to join at least a couple each week. So here is my take, and I realize this is limited and by no means definitive:

LinkedIn is a must. It is the largest of the business oriented social networks and a presence here guarantees those proactive enough to use it a broader exposure in your niche. Check out the groups available at LI and you will be amazed. My profile on LI is the most thorough anywhere, and it has generated lots of interest. LinkedIn is also in the process of adding more features which should make it easier to communicate.

FaceBook has improved greatly over the past several months to become more business oriented. There are aspects that are definitely the result of being built for the college crowd (writing on some wall), but the groups are good and the functionality is good.

I have also joined, , and one for writers.

This issue becomes how much time can and should you spend doing this. My thought is maybe 30 minutes each day, max. These things can be addictive.

My main social network remains LinkedIn, and I do not see this changing any time soon. I have been able to connect with a number of others in our market through LinkedIn, suing the questions and answers, the groups, looking at the connections of those I am connected with, and the advanced search. Being so big, LinkedIn is slow to adapt to the needs of its millions of users and will probably suffer for this over the long haul.

I will be hosting a free teleseminar in the near term on using social networks to raise your visibility with targeted groups, so stay tuned.


Beware of the SCHLOCK EVENT PRODUCERS, producing minimal value events that eat your money with no significant return! The events listed below are among those I think are worth your time, money and effort. Just because an event is not listed below does not imply it is not worth attending. If you want my opinion on a specific event or producer, call me. This topic is addressed more thoroughly in the members section at

September 10, 7:45-10:00 AM, Ritz Carlton, Tysons Corner, VA: BtoB magazine hosts its first NetMarketing breakfast in DC, featuring Mark Meudt (GDIT), Steve Radick (Booz Allen), Rod DeVar (USPS) and Kelly Waffle (SourceFire).

September 10-11, DNI Open Source Conference 2008,
Ronald Reagan Building, Washington, DC

September 17, Endless Referrals Live Tour with Bob Burg,
author of The Go-Giver sponsored by

October 2, Measuring Buzz,
11:30 AM – 1:30 PM, $50, includes lunch. Tower Club, Vienna, VA

October 28-29, FIAC,
Ronald Reagan Center, Washington, DC.

March 10-12, 2009, FOSE,

March 10-11, 2009, GovSec


Upcoming shows feature a small business show with Harry Ponack (Matthew Moving Company) and Martin Saenz (Signs by Saenz) on August 8 and a return visit in the near future for speaking expert and coach Larry Tracy.

Amtower Off-Center airs Friday at 2:00 PM on WFED 1050 AM in Washington, DC and is simulcast and archived on Tune in to the only show for the government contracting community! The archives now have over 40 shows covering a variety a topics, many of which you will find events for out there that will charge you money. I have many of the most knowledgeable people in the market on my show and it is FREE! Check out the Audio Archives at .

As always, your comments, questions and suggestions are welcome.

Mark Amtower

The Amtower Report is published by Amtower & Company, and is written for companies targeting the government marketplace. The opinions expressed are those of Mark Amtower unless otherwise noted. Contact us at Amtower & Company, PO Box 314, Highland, MD 20777-0314 (301-924-0058). This material is copyrighted and may not be duplicated, reprinted or otherwise replicated without written permission of the publisher. Email subscriptions are free by request: sign up at

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