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The Amtower Report

The Amtower Report

Volume 7, #5, August 1, 2008

(The Amtower Report is an e-journal on the Business-to-Government market featuring the opinions of Mark Amtower, and occasionally reader comments. This newsletter is only sent to those who request it. Sign up for your free subscription at and if you like this newsletter, please pass it along to your colleagues. To unsubscribe, see directions below. The newsletter is posted each Monday at, and the latest “Off-Center Observations” is on the home page. All back issues are available at

In this issue:
Amtower Off-Center Observations
The Good, The Bad and the Ugly: The Return of Government Marketing Best Practices
Events Worth Attending
Amtower on the Radio- WFED


Item: Let me see – what would I attend to get information on Federal e-government initiatives? A telltale sign that the non-B2G economy is not doing well is the event producer that visits the federal market only occasionally, especially those based in…Barbados.

Item: Jim Williams….not qualified to head GSA???? What planet is Senator Grassley (IA) from? If Jim Williams is not qualified to head GSA, no one is. Earth to Chuck – get some better advice SOON!

Item: Potomac Tech Wire ( reported the CRN top Fast Growth List for 2008. Seven federal IT vendors were in the top 50: Carahsoft (2), RightStar (8), Apptix (9), ICF International (10), Presidio (12), ImmixGroup (31) and Intelligent Decisions (49).  Details at

Item: If you think the government trade publications are getting smaller – you are right. With space ad spending down and postal costs up, the publications have taken a hit. I hate to see this because I am an information and magazine junkie. But with the economy in a downward spiral, the brain-surgeon bean-counters at many companies have once again attacked the marketing budgets. So our job, once again, is to produce better results with less marketing dollars.

Item: Senator Ted Stevens (AK) indicted for not reporting income from the lobbying world – or wherever. Hmmm. Ted, you should have taken notes on how others in Congress get their money, like through Agricultural subsidies. Senator Grassley picked up $225,041 (NY Post, 3/31/08), which certainly would cover home renovation costs in Alaska. And you can certainly not grow things in Alaska that you can’t grow in Iowa.

Not that I have an opinion.


It has been over a year since the last version of my live seminar, Government Marketing Best Practices (GMBP), has been offered – and there will only be one version of the live event this year. On August 12, at the Tower Club in Vienna, VA, all new material will be presented by yours truly.

Thousands of people have attended GMBP since the first session in 2002 and it has been on cross-country tours twice, visiting 12 cities.

The book version of the seminar has just gone into the fifth printing, putting more than 12,000 copies in circulation. Not bad for a self-published book and I thank all those responsible for helping me learn about the market and those who have purchased the book.

But the market continues to evolve, and while some of what I wrote in 2004 (and published in January, 2005) is still valid, much has changed.  The first line of the book remains as true as when I wrote it: This market – any market – is all about relationships.

But when I wrote the book Web 2.0 wasn’t even a dream.

So join me August 12 as I explore the old tactics that still work – and why, and the new tactics that are gaining traction – and how.

There is limited seating so register (see below) NOW.


Beware of the SCHLOCK EVENT PRODUCERS, producing minimal value events that eat your money with no significant return! The events listed below are among those I think are worth your time, money and effort. Just because an event is not listed below does not imply it is not worth attending. If you want my opinion on a specific event or producer, call me. This topic is addressed more thoroughly in the members section at

August 12, 7:30-11:00AM – Government Marketing Best Practices returns as a live seminar to the Tower Club, Vienna, VA.


Upcoming shows feature a small business show with Harry Ponack (Matthew Moving Company) and Martin Saenz (Signs by Saenz) on August 8 and a return visit in the near future for speaking expert and coach Larry Tracy..

Amtower Off-Center airs Friday at 2:00 PM on WFED 1050 AM in Washington, DC and is simulcast and archived on Tune in to the only show for the government contracting community! The archives now have over 40 shows covering a variety a topics, many of which you will find events for out there that will charge you money. I have many of the most knowledgeable people in the market on my show and it is FREE! Check out the Audio Archives at .

As always, your comments, questions and suggestions are welcome.

Mark Amtower

The Amtower Report is published by Amtower & Company, and is written for companies targeting the government marketplace. The opinions expressed are those of Mark Amtower unless otherwise noted. Contact us at Amtower & Company, PO Box 314, Highland, MD 20777-0314 (301-924-0058). This material is copyrighted and may not be duplicated, reprinted or otherwise replicated without written permission of the publisher. Email subscriptions are free by request: sign up at

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