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Amtower's Ultimate Guide to Getting Publicity in the B2G Market
When you tune in Federal News Radio or open Washington Technology, how often do you hear your voice or see your name?
Nothing gives you more credibility than being written about in an industry trade publication or being interviewed on the radio station that targets your market, WFED. You can buy advertisements, billboards, send out email or snail mail but those quoted in the publications or interviewed on the radio are considered the “experts”.
How do you get publicity in the government market?
The way some people act, you might think you can stand outside the WTOP/WFED radio station on Idaho Avenue and hand out business cards and end up on The Morning Drive with Tom Temin and Jane Norris. Or you might tuck your business cards under the windshield wipers in the parking garage in Fairview Park, hoping you find the windshield of Nick Wakeman at Washington Technology and end up quoted in WT. Or you can sit by the phone, burning incense and hope some editor randomly dials your number looking someone with your expertise.
Are you tired of seeing and hearing your competitors being interviewed or quoted? Do they know more than you?
If you are ready for prime time, if you know enough to get quoted in industry trade publications you need to invest in
Amtower’s Ultimate Guide to Getting Publicity in the B2G Market
Starting Tuesday, October 7, join Mark Amtower for a six weekly teleseminars and on Tuesday, November 18, attend the live event at the Tower Club.
Since 1996, Mark Amtower has done over 500 interviews, appeared in over 150 publications, on over 100 web sites, done radio interviews around the country (including Alaska, Hawaii and Canada) and has delivered over 100 speeches. He has been in Federal Computer Week, Government Computer News, Washington Technology, VAR Business, Government VAR, Federal Times, NY Times, LA Times, Washington Post, Forbes, Entrepreneur (4 times, including interview and photo), Chicago Tribune, Washington Business Journal and many others. Without a doubt Amtower is one of the most quoted people in the government market.
And….he does this without a PR agency.
Through tactics developed since his first major press exposure in March, 1994, a photo spread and interview in Marketing Computers (March, 1994), Amtower has targeted trade media and national media and garnered massive press coverage and attained the expert status that goes along with it.
Join us for this in-depth look at how Amtower targets very specific media for coverage - and gets much more than his fair share.
LEARN the skills and tactics Amtower employs, the tools he uses and all of his secrets to getting massive press coverage;
DISCOVER the difference between “on the radar” and “off the radar” publicity, and how to get both;
FIND OUT what reporters want and need from you and why they need you;
HEAR the difference between what radio wants and what print wants from reporters and radio hosts and producers.
No one is this market gets more press than Amtower it’s time you got your fair share by learning from the B2G media master!
While Amtower likes and recommends several PR firms, many companies simply cannot afford this outside advice which can run $2,500-$10,000 and more a month!
Now for under $500*, you can start to get the PR results you want!
Amtower will be joined by radio hosts and producers from Federal News Radio and members of the Federal trade press for both the teleseminars and the live event.
There are two ways to invest in your career:
Option 1: The Whole Enchilada -
What you get:
- Six one-hour teleseminars focused on teaching you how to get publicity (with 2 replays each. Download available.)
- Three hour live event with reporters and radio hosts from our market
- Six-CD set with workbook for continuous learning and staff training.
- Bonus #1- new CD on Leveraging Social Networks to Grow Your Government Business
- Bonus #2 3 month introductory membership at www.GovernmentMarketingBestPractices.com
ALL for an investment of $497- you save over $300!
Option 2: For those outside the DC area unable to attend the live session, you can invest in teleseminars and CD/workbook for an investment of $397, and this will include the Bonuses!
* This is less than Amtower’s one-hour consulting fee.
Do not delay! - Register Now!
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