According to Guy Timberlake, CEO of The American Small Business Coalition, Mark Amtower is the "Godfather of government marketing." Government marketing veteran Bob Gosselin called Amtower "the best of the best of government marketing gurus." One client referred to Mark as "the mentor to a generation of B2G marketers. Another said, "He is the only consultant I have used that is not afraid to say 'I don't know, but I know who does.'"
Author, consultant, speaker, CEO coach and radio host Mark Amtower has focused on one market – Global One - doing business with government - for more than thirty years. Known in Washington, DC for his all-black attire and extreme candor, Amtower is by far the most influential and candid voice in business-to-government marketing, quoted in over 250 publications, doing interviews on business-talk radio around the country, speaking at 20-30 conferences and seminars each year.
Each year Amtower consults with senior management in selected companies on government marketing programs. He is the author of Amazon best seller Selling to the Government (2011) and Government Marketing Best Practices (2005). His e-newsletter, The Amtower Report, is widely read by the Federal contracting community. His radio show, Amtower Off-Center, is heard on Federal News Radio, WFED 1500 AM in Washington DC. The hour-long talk show airs Monday at 3:00 PM, and is simulcast and archived on www.FederalNewsRadio.com. Running since February, 2007, it was the first talk show anywhere to deal with doing business with the government.
He is the founding partner of Amtower & Company, of Highland, Maryland. He is widely recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs.
Amtower has advised over 2,500 companies since founding Amtower & Company in 1985. His consulting services have led to well over $10 billion in sales, helping many companies become category leaders in the government market.
Amtower is among the most widely recognized experts of doing business with the government. He has been quoted in over 250 publications since 1994, including the Washington Post, NY Times, Chicago Tribune, Forbes, Investors Business Daily, BtoB magazine, Washington Technology, Federal Computer Week, Financial Times of London, Maryland Business Daily, Washington Business Journal, Federal Times, Corridor magazine, VAR Business, Government VAR, Reseller Management, Marketing Computers, Network World, International Office Product News, DM News, Catalog Success, Direct, Target Marketing, Government Computer News, MultiChannel Merchant, Management Consulting News, Chief Marketer, BusinessWeek.com and many others.
He is a frequent contributor to national business publications, having written over 150 articles for Catalog Age, Catalog Success, DM News, Federal Computer Week, Government Executive, Government Technology Reseller, MC (Marketing Computers), Reseller Management, Target Marketing and others. He is frequently quoted in the Federal trade press and other business publications on matters relating to government marketing. Amtower is a popular speaker at various industry events, including the AFCEAs Homeland Security Conference, Annual Catalog Conference, APMP, Axciom/Direct Media Business Coop, Business Mailer's Group, Coalition for Government Procurement Annual conference, Direct Marketing to Business (DMB), Federal Channels, FOSE, Grant Thornton's CEO Government Roundtable, HighTech Direct, MacWorld Summit, MeritDirect B-to-B Coop, Northern Virginia Tech Council (NVTC), SEWP Conference, TechExpo, and several others.
The premier Amtower & Company seminar, Government Marketing Best Practices, launched in March 2002, has been attended by more than 1,000 companies, and over 2,500 professionals. Government Marketing Best Practices has been presented in 15 U.S. cities. Amtower & Company also produces monthly Government Market Master Forum workshops and seminars in Columbia, Maryland.. More than 10,000 professionals have attended his presentations since his first public session in 1991.
Mark Amtower is widely known for his candor in his articles and presentations.
Amtower & Company was founded in 1985.